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Privacy Policy

Proper Beauty is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, or book treatments.

This policy applies to all personal data processed by Proper Beauty in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Proper Beauty is a private, practitioner-led beauty and aesthetics clinic based in Buckinghamshire, United Kingdom.

Data Controller:
Proper Beauty
Buckinghamshire, United Kingdom

If you have any questions about this policy or how your data is handled, you can contact us via the details provided on our website.

2. Personal Data We Collect

We may collect and process the following types of personal data:

a) Information You Provide Directly

  • Name

  • Email address

  • Phone number

  • Booking details

  • Enquiry information submitted via contact forms

  • Consultation or treatment-related information (where relevant and appropriate)

b) Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on the site

  • Referral source

This data helps us understand how visitors use our website and improve performance.

3. How We Use Your Information

We only use your personal data where there is a lawful basis to do so. This includes:

  • Responding to enquiries

  • Managing appointments and consultations

  • Providing treatments and aftercare

  • Maintaining client records where required

  • Improving website performance and user experience

  • Complying with legal and regulatory obligations

We do not sell or rent your personal data to third parties.

4. Lawful Basis for Processing

Under UK GDPR, we process personal data under the following lawful bases:

  • Consent – where you have explicitly provided it

  • Contract – where processing is necessary to provide a service

  • Legal obligation – where required by law

  • Legitimate interests – where necessary to operate our business responsibly and professionally

5. Cookies & Analytics

Proper Beauty uses cookies to enhance website functionality and understand visitor behaviour.

Cookies may be used to:

  • Analyse website traffic

  • Improve site performance

  • Understand how users navigate the website

You can control or disable cookies through your browser settings. For more information, please see our Cookie Policy (if applicable).

6. Data Storage & Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

Personal data is:

  • Stored securely

  • Accessed only by authorised individuals

  • Retained only for as long as necessary for its purpose

7. Sharing Your Data

We may share personal data only where necessary, including with:

  • Booking or scheduling platforms

  • Website hosting providers

  • Professional advisors where legally required

All third parties are required to handle your data securely and in accordance with data protection law.

8. Medical & Treatment Information

Where relevant, personal and treatment-related information may be collected during consultations. This information is handled confidentially and used solely for the purpose of providing safe, appropriate treatments.

Such information is processed with heightened care and in line with professional and ethical standards.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (where applicable)

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, please contact us using the details on our website.

10. Data Retention

We retain personal data only for as long as necessary to fulfil its purpose, comply with legal obligations, or meet professional requirements.

When data is no longer required, it is securely deleted or anonymised.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. We encourage you to review their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, best practice, or how we operate. The most recent version will always be available on our website.

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact Proper Beauty via the contact details provided on our website.

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